The music on the ad comes from the beatboxer Faith SFX, who has created a drum’n’bass-style track using only sounds made with his mouth.
Russell Ramsay was the executive creative director on the campaign. The creative directors were Paul Rizzello and Olly Robinson and the ad was directed by Jake Nava for Cherry Studio.
Major General Chris Tickell, the director general of Army Recruiting and Training, said: „People feel their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary – all of which are available at a world-class standard with the Army Reserve, which this campaign aims to showcase.“
Director: Jake Nava
Producer: Ben Cooper
Production Company: Cherry Studio
Creative Directors: Paul Rizzello and Olly Robinson